Ground Up Group brings premium food and beverage brands to market in the Northeast, New England, and Southern California. We work with manufacturers to sell, merchandise, and promote their products in high-end grocery chains, choice independents, and natural markets.

We represent our clients’ brands to buyers, store managers, personnel, and their customers. Ground Up sells directly to customers and works with distributors to open new business, merchandise shelves and displays, take daily orders, and place point of sale material. Our goal is to align with food and beverage brands that have quality ingredients, excellent taste, innovative packaging, and a unique brand message.

We become ‘brand experts’ of the companies we represent and partner with brands to grow their account base and increase shelf presence at store level. We are passionate about the brands we represent and the relationships we have with manufacturers and buyers. Ground Up Group makes sure the products we sell, support, and promote are high volume sellers with lasting consumer appeal.