Bringing Great Products to Market


DRINKsimple pure maple water is the sap that comes straight from maple trees. It is a natural hydration that boasts a subtle hint of maple flavor. Containing 46 naturally occurring vitamins, minerals, polyphenols, antioxidants and prebiotics, this refreshing beverage is naturally low in calories, gluten-free, dairy-free, vegan and non-GMO.

DRINKsimple is a pure form of hydration that contains more manganese than one cup of kale and is half of the sugar of coconut water.


Experience the difference that a cold-pressed, fresh juice bar mixer can make. RIPE Craft Bar Juice is never heated, never frozen and always a great addition to whatever you’re serving up. This we promise.

Sound Tea

Unsweetened sparkling tea made with the best and fewest possible ingredients.



Simply Made

Sunup is simply made from raw “green” coffee beans and a hot water process. Sunup is loaded with antioxidants and is an excellent source of natural caffeine.


Luscious Plant-Based Yogurt Crafted With Zero Added Sugar & 50 Billion Probiotics

What We’re Made Of

We transform densely nourishing, whole food ingredients into mmmagic.


We’re dreamers and lovers of innovation. We see food as a vehicle for shared experiences, and by offering pops that are chef and design-driven, we’re hoping to provoke meaningful conversations to reimagine food for our generation.

Partake Foods

We make super delicious cookies that bring everyone together


True Made Foods

True Made Foods makes good food for good reasons.

True Made Foods is making American food nutritious again.

We use fresh vegetables to naturally sweeten our products and drastically cut back on added sugar, providing you with a tasty healthy alternative.


We’re working really hard to keep things simple.

Homegrown jerky uses natural flavorings and no artificial sweeteners, colors or preservatives, and is one of the best tasting, cleanest ingredient jerky products on the market.

Welcome to Ground Up Group, a dedicated sales and merchandising agency that focuses on emerging CPG brands with massive growth potential. We believe the most important piece of your sales and marketing strategy starts with the product, and it’s home on the shelf.

Our relationships with key retailers in the natural and organic food space allow us to unlock infinite opportunities for your brand to shine. There’s no shorter path to purchase than making a solid impression on shelf.

Our team knows the grocery game as intimately as you know the product you’re bringing to market. Start at the ground with us and the only place we’ll take you is up.